THE BAKE THERAPY

THE BAKE THERAPY

THE BAKE THERAPY

First marketing hire and designer for all things growth.

First marketing hire and designer for all things growth.

First marketing hire and designer for all things growth.

(Client)

The Bake Therapy

(Year)

2022-25

(Services)

Branding, Website, Social Media Marketing

See it in action

See it in action

See it in action

Preview Image
Preview Image
Preview Image

Role &
the vision

Role & the vision

What began as a college side project became my longest-standing client of 2+ years. She had a vision: creating treats that felt like therapy, that could offer comfort when words fell short, that could be a warm hug on the hardest days. What began as designing a simple logo became something much more profound. Over 2+ years, I watched Khushi transform from a passionate home baker working out of her kitchen corner to a Le Cordon Bleu trained pâtissière with her own space. Growing beyond a college project for both of us - it was witnessing someone's dream take shape for me. This was a front-row seat to her transformation from home-baker to professional pâtissière from Le Cordon Bleu.

What began as a college side project became my longest-standing client of 2+ years. She had a vision: creating treats that felt like therapy, that could offer comfort when words fell short, that could be a warm hug on the hardest days. What began as designing a simple logo became something much more profound. Over 2+ years, I watched Khushi transform from a passionate home baker working out of her kitchen corner to a Le Cordon Bleu trained pâtissière with her own space. Growing beyond a college project for both of us - it was witnessing someone's dream take shape for me. This was a front-row seat to her transformation from home-baker to professional pâtissière from Le Cordon Bleu.

What began as a college side project became my longest-standing client of 2+ years. She had a vision: creating treats that felt like therapy, that could offer comfort when words fell short, that could be a warm hug on the hardest days. What began as designing a simple logo became something much more profound. Over 2+ years, I watched Khushi transform from a passionate home baker working out of her kitchen corner to a Le Cordon Bleu trained pâtissière with her own space. Growing beyond a college project for both of us - it was witnessing someone's dream take shape for me. This was a front-row seat to her transformation from home-baker to professional pâtissière from Le Cordon Bleu.

How do you build a brand with soul when your budget is small but your vision is big?

Through authentic storytelling. Through showing up consistently. Through understanding that people connect with people, not just products. We didn't have the budget for professional photoshoots or expensive campaigns, but we had something more valuable - a genuine story and the willingness to share it honestly.

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